MASTERING ECO WEDDING FLORISTRY

The ultimate course for Nature-Loving Wedding Florists who want to ELEVATE their business, refine their ARTISTRY, and design with CONFIDENCE in partnership with nature .

Weddings aren't for WINGING it.

I totally agree & most likely you do too.

But this often seems to be the barrier to making those more sustainable choices in your design process because how do you decide the next wedding is going to be ‘foam free’ for instance, when you don’t have the confidence to execute it for your couple’s biggest day? Way too scary to contemplate!

I hear you, but to be honest it all starts with MINDSET. Once you’ve made the decision to transition your design practice & business choices into one that is conscious & nature-led, the design solutions are EASY.

Mindset + tried & tested sustainable mechanics + forward thinking business advice is what this course is all about!

All you need to do is INVEST in your learning!

Or ‘un-learning’ as I like to say.

You’ve already invested in learning your craft, & with just a few tweaks here & there + some time dedicated to experimenting for yourself, you honestly won’t look back & wonder why you didn’t make these changes earlier.

Just Imagine:

The absolute satisfaction you’ll be feeling when you not only execute a wedding that exceeds your clients dreams but doesn’t contribute to harming the very nature you love & work with.
You begin attracting those ‘delightful to work with’ couples who are searching for that earth conscious florist to help them create the low-footprint, zero waste wedding that aligns with their values.
Proudly running a profitable future focused business where your pricing, level of professional customer experience instills trust from your clients & in every possible way - is SUSTAINABLE.
The feeling of finally being in alignment with your own nature loving values & working in partnership with nature.
Unexpectedly tapping into a whole new level of your creativity you never knew existed, with the joy & satisfaction of being your own FLORAL ENGINEER.

YES, all of this is possible & I can’t wait to show you how.

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A statement bouquet of white flowers in a vase against a dark background

‘Mastering Eco Wedding Floristry’ includes:

9 modules - 26 design tutorials - 9 resources

Module 1: Floral Design Fundamentals

- Colour Theory tutorial
- Colour Theory PDF resource
- Design Fundamentals PDF resource
- The Hardy Flower & Foliage List PDF resource
Module 2: Floral Design Basics

- Fine wiring technique
- Ribboning bouquet
- Wire base technique
Module 3: A Sustainable Mindset

- Sustainable design alternatives (part 1)
- Making a Sustainable Difference PDF resource
Module 4: Wearables

- Buttonhole or boutonniere
- Floral headpiece
- Floral cuff design
- Hair circlet
- Pocket garden boutonniere
Module 5: Bouquets

- Spiralled stem bouquet
- Autumn cross stemmed bouquet
- Cascading spring bouquet
- Botanical armature bouquet
Module 6: Table designs

- Spring harvest centrepiece
- Tablescape
- Parrot tulip design
- Luxe garden urn
Module 7: Floral installations

- Ombre blossom tower
- Rose cloud
- Floral column
- Floral melt
- Botanical chandelier
Module 8: Whimsical Inspiration

- Rosette
- Botanical purse
- Cake Floral Decoration Part 1
- Cake Floral Decoration Part 2 - Discussion
Module 9: Elevate Your Business

- The number 1 stress causing factor with weddings & events
- Wedding client flow guide PDF resource
- A guide to weddings and events
- Wedding packages vs customised design
- Costing, Pricing & Quoting PDF resource

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Note from me to you:

Given you’ve found your way here, I’m guessing you’re as passionate about weddings as I am. For me, it’s always been such a privilege to be part of a couple’s dream day of starting their life together. The literally hundreds of weddings have truly been an integral & the most rewarding part of my 30+ years in business.

Of course during this time I haven’t always had a sustainable focus either, but once I knew better, I felt compelled to do better.

I’m too nature obsessed not to!

So I totally get where you are now, you’re designing in a way you were taught, that feels safe. And change can be scary, but please know there is a better way.

I’m so proud to say that I have wedding designers who began learning with me inside The Ivy Institute who are award winning florists, run successful & growing businesses who have never used a block of foam, communicate their ethos with confidence & consequently attract clients they love to work with. All with the knowledge that every wedding they do is as earth conscious as possible.

But sustainability is sooo much more than removing floral foam & plastics from your designs, & it’s sustainability in your business I’m so passionate about sharing too.

Together, let’s elevate your business processes, give you the confidence to design in an ECO focused way & in turn redefine floristry into a more respectful one to the nature we all love!

N x

“Curiosity leads to Education,

Education to Awareness,

Awareness to Change.

Change = Innovation & designing with purpose”

- Nadine Brown

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What people are saying about our tutorials

Can't wait now to use my own foliage and flowers to construct one of these for a spring wedding. I think too what I got out of this as much as anything was the confidence that sustainable floristry techniques bring elements to these designs that using floral foams cannot deliver. Hence instead of thinking the end result may not be as professional, in fact the end result is superior - a work of art, offering the client a totally unique design. You have such a lovely presentation manner and bring such warmth and honesty to your tutorials.

Fiona
Swoon…. Thanks for a lovely late night viewing of such a luscious display! Im imagining a gorgeous gown and a lovely warm spring day. Those everlastings added width with such lightness and immediately made the beginning bouquet light and free. And the size of the scabiosus and ranunculas! Wow! Another terrific tutorial. Thanks.

Tracy